Berkat "Skyfall", Adele Bawa Pulang Trofi Oscar

Vokalis asal Inggris Adele, berkat nyanyiannya untuk lagu tema film Skyfall, membawa pulang trofi Oscar  kategori Original Song dari Academy Awards 2013 atau Oscars yang ke-85, yang digelar di Dolby Theatre, Hollywood, Los Angeles (California, AS), Minggu (24/2/2023) malam waktu setempat atau Senin pagi WIB. Itu merupakan trofi Oscar pertamanya. Selengkapnya

Telkomsel Masih Terancam Pailit

Operator seluler Telkomsel masih terancam pailit karena proses hukumnya dengan Prima Jaya Informatika (PJI) ternyata belum usai. Pemohon pailit PJI mengajukan peninjauan kembali (PK) ke Mahkamah Agung pada 29 Januari 2013.

"Kita sudah ajukan PK. Ada bukti baru dan kami merasa ada kekeliruan dalam putusan hakim," kata kuasa hukum PJI, Kanta Cahya, saat dihubungi KompasTekno, Selasa (19/2/2013). Selengkapnya

Berlusconi: 2 Pemain Akan Jaga Messi

Presiden AC Milan, Silvio Berlusconi, mengatakan, timnya akan memberikan perhatian khusus kepada penyerang Barcelona, Lionel Messi, pada leg pertama 16 besar Liga Champions, di San Siro, Rabu (20/2/2013).

"Sulley Muntari dan Mathieu Flamini akan menghadapi Messi," ujar Berlusconi. Selengkapnya

Ferrari Merek "Paling Berkuasa" di Dunia

Ferrari dinilai sebagai merek "paling berkuasa" di dunia. Demikian pernyataan Brand Finance, sebuah konsultan independen yang bermarkas di London, yang lebih fokus kepada persoalan merek dan aset.
Ferrari, dengan sejarahnya yang hebat dalam memproduksi sejumlah mobil terbaik di dunia dan merupakan tim paling sukses di ajang olahraga otomotif Formula 1, mengalahkan sejumlah merek terkenal. Perusahaan Italia ini berada di atas Google, Coca-Cola, PwC dan Hermes. Selengkapnya

Indonesia Juga Berpotensi Dihantam Asteroid

Seperti Rusia yang mengalami bencana akibat ledakan meteor yang berasal dari asteroid pada Jumat (15/2/2013), Indonesia juga menjadi negara yang rawan dihantam oleh asteroid. Karenanya, kewaspadaan diperlukan.

Pakar astrofisika dari Lembaga Penerbangan dan Antariksa Nasional (LAPAN), Thomas Djamaluddin, mengatakan, "Pada dasarnya potensi kejatuhan asteroid di berbagai belahan dunia memiliki probabilitas hampir sama, karena orbit asteroid tidak memiliki frekuensi tertentu." Baca selengkapnya

Longsor Manado, Ibu Anak Tewas Berpelukan

Jasad Gracia Gosal (3) ditemukan dipeluk ibunya Ripka Ruru (25) di teras rumah mereka yang tertimbun longsor di Kelurahan Tingkulu, Lingkungan VIII, Kecamatan Wanea, Manado, Sulawesi Utara, Minggu (17/2/2103). Keduanya tewas berpelukan. Ikut tewas tertimbun longsor adalah Kakak Gracia, Ripka Gosal (10).

Kepala Lingkungan VIII, Lucky Sumangkut menjelaskan, kejadian longsor terjadi sekitar pukul 9.30 wita tadi pagi. Menurut Lucky, hujan deras yang mengguyur sejak malam membuat rumah yang ditinggali para korban ambruk tertimpa tanah. "Kejadiannya cepat sekali," ujar Lucky. Baca selengkapnya

Update peta banda aceh di www.puncakiklan.com

Kami telah mengupadate lokasi sma negeri 1 dan smp negeri 1 Banda Aceh dan sekitarnya….selengkapnya

Peta Banda Aceh berbasis web diluncurkan

Peta Banda Aceh berbasis web (web-based map) di luncurkan, proyek ini kerjakan oleh putra banda aceh sendiri yaitu  Juni Muchlis Mustafa sebagai pendukung produk iklan di www.puncakiklan.com yang selama ini untuk penempatan lokasi pengiklan mengandalkan peta dari googlemaps dan google earth dimana identifikasi jalan dan lokasi sangat minim di layanan tersebut….selengkapnya

Quickbook-Hosting dan software akuntansi dan keuangan yang hebat

Satu lagi perangkat lunak keuangan dan akuntansi yang dapat membantu anda dalam mengelola keuangan dan sistem akuntansi yang dapat dikelola secara online baik untuk sendiri atau anda sebagai professional konsultan keuangan/pajak ….selanjutnya

GAlaxy Note II : GAdget yang menarik (mungkin)

Samsung kembali melepas gadget kerennya….hmmmm gadget apa smart phone ya…yaaa gitu deeeee yang penting telepon pintar lah yang bisa macem-macem……selanjutnya

MAu investasi..emas aja!

Emas menjadi alternatif menarik setelah pasar saham dan forex gonjang-ganjing diterpa badai krisis global. emas relatif aman karena lebih stabil dalam menahan inflasi dan menjadi cadangan devisa setiap negara…..selanjutnya

Jual beli domain : bisnis yang menarik

Domain merupakan alamat dari situs web kita. alamat ini dapat dan harus menjadi penarik pertama sari pengunjung atau calon pengunujung mengenai apa dan bagaimana site kita dengan hanya melihat domain….selanjutnya

Berbisnis jual beli barang antik

Barang antik memiliki nilai historis yang tinggi karena kenangan atau karena tidak diproduksi lagi sehingga nilai yang terkandung didalamnya...selengkapnya

Kota Hilang di Dunia yang Berhasil Ditemukan (1)

Kota Angkor, Kamboja

Angkor memiliki kedudukan penting dari kerajaan Khmer yang berkembang di abad ke-9 di Kamboja. Di lokasi tersebut terdapat jejeran bangunan kota pra-industri terbesar dan pusat spiritual terkenal di dunia. lihat selengkapnya…

Ceramah Rhoma Irama Bagian dari Syiar Islam Bukan SARA

 

Komunitas Intelektual Muda Betawi (KIMB), mengaku prihatin atas pemanggilan Rhoma Irama oleh Panitia Pengawas Pemilu (Panwaslu) DKI Jakarta terkait masalah ceramah yang menyinggung masalah Suku, Agama, Ras dan Antar golongan (SARA).

Ketua Komunitas Intelektual Muda Betawi, Ramdan Alamsyah mengungkapkan, tidak tepat Rhoma Irama dipanggil oleh Panwaslu. Sebab, apa yang disampaikan sang raja dangdut itu, merupakan bagian dari syiar agama Islam.

"Apalagi dia juga seorang ulama atau pemuka agama Islam yang sangat dihormati. Kami sangat prihatin dan ini sangat melukai umat Islam, karena yang dilakukan hanyalah bagian dari syiar agama," ujar Ramdan dalam keterangannya di Jakarta, Senin (6/8/2012).

Menurut Ramdan, Rhoma Irama hanya menyampaikan firman Allah yang menjadi keyakinan umat Islam. Terlebih hal tersebut di komunitas Islam.

"Dia menyampaikannya di rumah Allah. Apakah hal itu salah? Dia hanya menyampaikan kebenaran sebagai ulama pada umat Islam," tegasnya.

Dalam konteks tersebut, lanjut Ramdan, sebagai umat Islam Rhoma Irama hanya ingin menyampaikan sesuai dengan ajaran agama Islam, yakni ayat Alquran ada ayat yang berisi larangan bagi umat Islam untuk memilih pemimpin yang beragama tidak Islam atau kafir. "Dia wajib  menyampaikan kebenaran sebagai umat Islam," tambahnya.

Ramdan menambahkan, warga Jakarta yang mayoritas umat Islam bersikap cerdas, dan bisa memahami apa yang dsampaikan Rhoma Irama merupakan bagian dari Syiar agama.

"Rasanya hal tersebut juga pas dilakukan di bulan Ramadhan, untuk menambah keyakinan akhlak umat Islam," tutupnya.
(sumber)

Honda Brio

Honda Brio adalah kendaraan jenis city car yang masuk ke Indonesia melalui PT. Honda Prospect Motor selaku ATPM (Agen Tunggal Pemegang Merk) mobil Honda di tanah air guna menjawab keinginan publik ditanah air yang menginginkan mobil murah namun tak mengesampingkan faktor kualitas ataupun fitur-fitur yang terpasang didalamnya. Kendaraan yang akan diluncurkan sebelum IIMS 2012 atau pada bulan Juli dan Agustus mendatang ini memiliki desain yang compact & styles seperti yang dimiliki oleh Honda Jazz.

Pada peluncuran perdana, pihak HPM sendiri rencananya akan mengimpor Honda Brio langsung dari Thailand dan hebatnya Indonesia akan menjadi negara pertama dimana Brio mengaspal. Menurut beberapa sumber, pihak Honda melakukan hal ini karena mereka sangat respect dengan konsumen di Indonesia, apalagi belakangan ini pasar otomotif di tanah air cukup menjanjikan bagi para produsen kendaraan Jepang ataupun Eropa.

Indonesia yang merupakan salah satu negara dengan penduduk terbanyak didunia adalah salah satu “target market” produk otomotif. Kemudahan-kemudahan kepemilikan kendaraan pribadipun tak luput dari usaha dan kerja keras pihak perusahaan pembiayaan ataupun leasing yang memberanikan diri serta menawarkan jasa mereka dalam proses kepemilikan mobil ataupun pembelian Honda Brio secara kredit.

Hal ini jelas berbeda jika dibandingkan dengan beberapa tahun silam yang mana untuk memiliki kendaraan, para konsumen harus membelinya secara cash karena kalah itu belum ada perusahaan leasing ataupun pihak bank yang mau membiayai konsumen yang kemudian akan dibayarkan kembali secara cicil sesuai dengan jumlah angsuran yang ditetapkan kepada pihak bank ataupun leasing.

Sebagai dealer mobil Honda, terkadang kami mempunyai beberapa pertanyaan dalam benak kami sendiri kepada konsumen yang terkadang kerap menyusahkan pihak leasing ataupun tidak memberikan beberapa data yang diminta ketika mengajukan permohonan untuk membeli sebuah kendaraan dengan cara kredit. Namun itu semua kembali ke pribadi masing-masing. Honda Brio sendiri saat ini sudah bisa diindent ataupun dipesan melalui kami selaku dealer resmi mobil Honda Jakarta.

Spesifikasi Brio Indonesia :

    Dimensi panjang 3.610mm
    Lebar 1.680mm
    Tinggi 1.485mm
    Wheelbase 2.345mm
    Mesin 1.300 cc i-VTEC, 4 silinder
    Mampu menghasilkan tenaga hingga 90hp
    Putaran mesin setinggi 6.000 rpm dan torsi sebesar 110 nm pada 4800 rpm.
    Transmisi mobil Honda Brio sama seperti mobil Nissan Juke
    Honda Brio menggunakan continuously variable transmission (CVT)
    Menggunakan teknologi Honda’s G-Force Control (GCON)
    Pengereman Honda Brio menggunakan Disc brakes
    Anti-lock brake system (ABS)
    Electronic brake distribution (EBD)
    Fitur immobilizer.
    Include Airbags SRS Driver seat.
    Harga Tentatif

sumber

OLIMPIADE LONDON 2012: Pesta besar tunggu Ranomi Kromowidjojo

LONDON: Bermalam di Istana sambil berpesta bir dengan ribuan teman membayangi pikiran Ranomi Kromowidjojo setelah perenang Belanda keturunan Jawa itu meraih medali emas di nomor 100 meter gaya bebas putri, Kamis (2/8).

Tim renang Belanda dan pembuat bir ternama dari Negeri Kincir Angin Heineken telah memesan tempat di Alexandra Palace, atau dikenal dengan "Ally Pally", sebagai rumah mereka selama Olimpiade London untuk merayakan kemenangan Ranomi, Sabtu (4/8), sesaat setelah kompetisi itu berakhir. Malam itu tentu akan menjadi malam penuh kemeriahan di London utara.

Ranomi, putri seorang pria Jawa Suriname, akan memiliki banyak pesta setelah masuk dalam daftar nama juara Olimpiade untuk Belanda.

Gadis hitam manis yang dikenal sebagai perenang estafet itu menorehkan namanya sebagai juara individu dengan catatan waktu Olimpiade 53 detik.

Berada di urutan ke empat tidak membuat Ranomi ciut nyali untuk menggeser juara dunia Aliaksandra Herasimenia (Belarusia) ke urutan dua dan menempatkan Tang Yi (China) di urutan tiga.

"Mereka yang menonton pertandingan lewat tayangan televisi mungkin lebih gugup daripada saya,' kata gadis kelahiran Groningen, 20 Agustus 1990 itu.

"Bagi saya, pertandingan itu luar biasa tapi bukan penampilan terbaik saya. Catatan waktu itu bukan catatan terbaik saya sepanjang musim ini. Saya tidak terlalu puas dengan pencapaian waktu saya,' katanya.

"Artinya, medali emas tetaplah medali emas. Saya senang bisa meraihnya dan menjadi juara Olimpiade," lanjutnya (sumber)

How To Get Higher Converting MLM Leads For Less.::. http://my-net-info.blogspot.com/

If you are involved in an mlm or network marketing business then you
probably have tried to find the best ways online as well as offline to
get qualified people either to your website or to the companies
website. There are many different ways to find qualified people who are
actually looking right now at starting a home based business.



The thing that you first need to realize is that most people who
are looking for a home based business are not actually realizing what
it is they are looking for and for the most part are simply getting
some answers. These types of people are the non targeted leads that you
will find being sold by countless mlm lead companies online.



These types of mlm leads for one have a terrible conversion rate
and also end up putting your excited mood into one that makes you start
second guessing yourself and possibly the opportunity you are
marketing. What is needs to not only help you build a successful mlm
business as well as the right mindset to succeed is actual quality mlm
leads from an actually mlm leads company with proven results.



If you were looking to compare mlm lead companies odds are you
would start possibly with your sponsor or upline in the business you
are currently marketing and this method is actually not the best method
at all. What will end up happening is your upline simply trying to get
a commission or a bonus off of you by sending them to one of the low
converting mlm lead companies.



You may take the above statement as being rude or labeling all
sponsors but in all honesty most people in mlm and network marketing
companies are following the same pack of people barely making any real
income. What you need to do is set yourself apart from the pack and
become a leader in your company.



If your sponsor in your company and or business is trying his or
her best to teach you the correct methods on building your business but
has not actually seen any real success themselves then you need to find
a new method in which to build your business. Mlm is mainly duplication
of a proven method and if your sponsor is not seeing the large monthly
income then that is something that I personally would not try and
duplicate.



With all the many different ways to get mlm leads which can be done
with pay per click accounts and even door to door methods there is one
truly proven method that has the highest conversion ratio as long as it
is done correctly.



You need to find a mlm lead company that not only has proven
results but also offers you a residual income that will actually end up
paying for your leads as your downline signs up under you for the leads
also. There are only a small handful of mlm lead companies that are
even worth comparing and sometimes they can be hard to sift through.
Most mlm lead companies are selling leads that have been sold 1,000
times already and will not convert for nothing.



What you should do if you are actually looking to build a solid mlm
business is to research and compare mlm lead companies. You need to
look for a company that allows you to buy at minimum 72 hour fresh
leads. Along with being extremely fresh you also need to find a mlm
lead company that actually offers a monthly residual income plan.
Having a matrix payout plan attached to a solid mlm lead company can
actually end up paying out more then your mlm company is paying you.



Remember also when researching and checking the many mlm lead
companies out there that you will most usually get what you pay for.
Any company offering you 1,000 fresh leads a day for $20 is nothing but
a scam style company and will end up giving you a very bad name in the
mlm community. Find a company that has been proven successful and has
mlm leads that are actually converting into real mlm sign ups and
sales.

About The Author

Don Luttrull runs a MLM lead comparision
site. MLM and Network Marketers vote on which mlm leads company has the
best conversion ratios and those companies are then ranked. To see who
they have voted for go here http://www.comparemlmleads.com.

---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

How To Get Higher Converting MLM Leads For Less.::. http://my-net-info.blogspot.com/

If you are involved in an mlm or network marketing business then you probably have tried to find the best ways online as well as offline to get qualified people either to your website or to the companies website. There are many different ways to find qualified people who are actually looking right now at starting a home based business.

The thing that you first need to realize is that most people who are looking for a home based business are not actually realizing what it is they are looking for and for the most part are simply getting some answers. These types of people are the non targeted leads that you will find being sold by countless mlm lead companies online.

These types of mlm leads for one have a terrible conversion rate and also end up putting your excited mood into one that makes you start second guessing yourself and possibly the opportunity you are marketing. What is needs to not only help you build a successful mlm business as well as the right mindset to succeed is actual quality mlm leads from an actually mlm leads company with proven results.

If you were looking to compare mlm lead companies odds are you would start possibly with your sponsor or upline in the business you are currently marketing and this method is actually not the best method at all. What will end up happening is your upline simply trying to get a commission or a bonus off of you by sending them to one of the low converting mlm lead companies.

You may take the above statement as being rude or labeling all sponsors but in all honesty most people in mlm and network marketing companies are following the same pack of people barely making any real income. What you need to do is set yourself apart from the pack and become a leader in your company.

If your sponsor in your company and or business is trying his or her best to teach you the correct methods on building your business but has not actually seen any real success themselves then you need to find a new method in which to build your business. Mlm is mainly duplication of a proven method and if your sponsor is not seeing the large monthly income then that is something that I personally would not try and duplicate.

With all the many different ways to get mlm leads which can be done with pay per click accounts and even door to door methods there is one truly proven method that has the highest conversion ratio as long as it is done correctly.

You need to find a mlm lead company that not only has proven results but also offers you a residual income that will actually end up paying for your leads as your downline signs up under you for the leads also. There are only a small handful of mlm lead companies that are even worth comparing and sometimes they can be hard to sift through. Most mlm lead companies are selling leads that have been sold 1,000 times already and will not convert for nothing.

What you should do if you are actually looking to build a solid mlm business is to research and compare mlm lead companies. You need to look for a company that allows you to buy at minimum 72 hour fresh leads. Along with being extremely fresh you also need to find a mlm lead company that actually offers a monthly residual income plan. Having a matrix payout plan attached to a solid mlm lead company can actually end up paying out more then your mlm company is paying you.

Remember also when researching and checking the many mlm lead companies out there that you will most usually get what you pay for. Any company offering you 1,000 fresh leads a day for $20 is nothing but a scam style company and will end up giving you a very bad name in the mlm community. Find a company that has been proven successful and has mlm leads that are actually converting into real mlm sign ups and sales.

About The Author

Don Luttrull runs a MLM lead comparision site. MLM and Network Marketers vote on which mlm leads company has the best conversion ratios and those companies are then ranked. To see who they have voted for go here http://www.comparemlmleads.com.


---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

A Marketing Plan to copy.::. http://my-net-info.blogspot.com/

What does a marketing plan cost these days?




Hundreds, thousands? Not that much if you know what to do your self!




Have you asked a Marketing Agency for a quote todraw up a Marketing
Plan recently? If you own a small business, then it is hard to justify
spending the £600 a day one asked for. We all have to watch our
bottom lines like hawks, especially in the difficult-trading-conditions
we seem to be in. But here is a dilemma! A Marketing Plan is a really
essential tool that will show a small business owner where their
business is and map out where it needs to go. It is vital in today's
competitive environment that even small business should have one.



When you overdraft comes up for renewal and your bank manager has
to justify lending the bank's money to your business, think how much
easier it would be to convince them with a plan laid out in neat
systematic form.



It is the case that far too many small companies don't have a
Marketing Plan, or the owner has it locked up in his head. A place of
storage that is really difficult to access when you need to show it to
the potential investor or the bank manager. Inevitably this event
usually occurs when you are really busy and committing your plan to
paper, or computer file, is added pressure that you really could do
with out. I run a small retail business and recently I studied for, and
obtained, the UK's Chartered Institute of Marketing's "Professional
Diploma in Marketing". It was a convergent learning course on the net
and in four intensive workshop days in my local town. It brought home
to me that what we did in our own business was fine up to a point. As
the course was very practical, with the chance to use any organisation
of the student's choice in the assignments that we had to submit, I
ended up formally setting down the Marketing Plan on paper, that had
been up there in my head for no one to see!




So what is a Marketing Plan for?



Well, its purpose is to lay down, direct and co-ordinate all your
marketing activities and events. It is like a map. With a map it is
easier to get some place. With a marketing plan it is easier to get the
business to where you want it to head. This is, hopefully, to huge
profits!



Perhaps you are the owner or director of a company seeking backing
or further investment? Well a good marketing plan can be really
important in attracting new investment or better bank facilities.



Perhaps you need help in making choices regarding which parts of
the market to focus on and how to compete in that target market
(Marketing Strategy)?



Often the mere process of preparing a marketing plan will help you
to develop a successful marketing strategy through the discipline and
process that you go through.



A good marketing plan will describe all the marketing actions to be
carried out within a specific time period. It will contain details of
your company, its products or services, its marketing objectives and
strategies and information on how to measure the results of the
marketing activities.




It might help if I give you a framework of basic elements that a Marketing Plan should include.




Basic Elements of a Marketing Plan




So what do you need?




1.Executive Summary - introduces and explains the major features and recommendations to executives (or your bank manager).




1.1 Introduction - a brief description of your organisation, its products and or services.



The context and objectives of the plan should be described and a
description of what your business activities are. You should include
current revenues, customers and your market position. You can also blow
your own trumpet here! Note your accomplishments and successes to date.



If it is a new market entry or entirely new markets you are going
for, then here is the place to describe any experience, training or
competencies that your company has.




1.2 Vision, Mission Statement and Objectives




Mission statements focus on the long-range purpose of your marketing plan.




"To educate entertain and enlighten our clients so that they become more successful Marketers."




Company objectives should be more specific and oriented towards action.




"We will deliver a balanced range of Marketing Solution Publications to the U.K. and Europe through mail order and Internet."




1.3 Team description




Who will deliver the plan? What are the resources and structure of the team who will do so?




Management skills and capabilities. List any Marketing knowledge, sales skills, copy-writing ability, etc.




Agencies - Include any Marketing consultants, PR agencies you are using.




If there are any gaps honestly point them out and do a Training Needs Analysis.




1.4 Main marketing objectives




You need only give a brief statement of these here to close the Executive summary.




2.1 Current market conditions




What are the trends in your market?




What are the dynamics facing businesses such as yours?




Who are your target customers?




What competition do you face?




2.2 Market trends:




You should describe the macroeconomic trends that directly affect the target market that your marketing plan is aimed at.




This is where the PEST Framework is useful to include. (Sometimes referred to as PESTEL, SLEPT or PESTE) the components are:




Political




Economic




Social




Technological




Environment




Legal




2.3 Target market



It goes without saying that you should be aiming all your marketing
efforts precisely at a target market or you are heading for a disaster.




All good marketing planning should follow from a very detailed segmentation of the market.




Size? Is it growing, staying the same, or shrinking?




Customer characteristics e.g. age, sex, income level, location, marital status, number of children etc.




Habits, patterns and values of target customer.




What are their wants, needs and desires?



What are their buying habits? - How do they spend their disposable
income and when do they buy and how do they buy? How many times and
when?




2.4 Competition analysis



In the micro environment analysis of a Marketing Audit you will
hopefully have identified your present and potential competitors. What
are their key products / services? How do they differentiate them
selves? You should briefly explain the actions that you will take to
oppose or overcome your competitor's offerings.



I highly recommend you use Professor Michael Porter's Five Forces
Model for this and the four other threats he identifies. Space does not
allow me to go into detail here although I have written a more
comprehensive report in which I include a diagram of the Five Forces
Model available from my own website: http://www.promarketer.co.uk




2.5 Issues analysis




You should briefly list such key external issues as government
legislation affecting your business, or new technological development
that impinges on your product.




3.1 SWOT analysis




Strengths




Weakness




Opportunities




Threats



A major component of any marketing plan is the SWOT analysis.
Strengths and weaknesses are born of internal elements while
opportunities and threats come from outside.



When opportunities and threats are recognised they can then be
examined from the point of view of your product strengths and
weaknesses.




What could we change or improve about our product to make it easier for the customer?




What are our customers' wants and desires? - We may possibly find new opportunities by thinking about such questions.



It is worth remembering that a threat can also be an opportunity to
you, while a strength may also be a weakness depending on your point of
view!



A business offering a vast selection of products may see this as one of
their strengths. But for the customer, confused by the bewildering
array of options as they try to find what they need, sees it as a
weakness.



4. Positioning Strategy




Decide how you want your clients to perceive you in your marketplace.




Lowest price?




Best service?




Highest quality?




This is all part of the differentiation process.




5. Differentiation




You want to 'stand out from the crowd' so you need to make some
decisions on segmentation and the positioning of your business. Combine
this with your competitive analysis and you should be able to
differentiate yourself from the competition.




6. Key messages



Thinking about differentiation should also help you to decide on
your 'Key messages'. Be warned that it usually takes time for these to
make an impact, to 'sink in', as it were. This means it is important to
keep repeating your consistent messages throughout any marketing
campaigns.




7. The Marketing Mix




The 4 P's.P is for:



Product - List your companies products and services. Include their
key features. Is there something unique about them? If you are
launching a new product or service include it here.



Price - There are many ways to set a price, some more scientific
than others are! Remember that pricing is an integral part of the
marketing strategy. Ask yourself is the customer willing to pay the
price proposed and will it give you any profit? Some prices may be set
on a cost-plus basis - adding a profit on to the costs of producing the
goods or services. A better way is the 'market-based' price because it
takes into account what your competitors are charging.




Place - where do you sell? Direct, through an intermediary? Bricks and mortar or virtual outlet?



Promotion - what activities are you going to use to create
awareness of your product or service to generate sales? This is also
referred to as Marketing Communications and includes direct selling,
corporate events, brochures, web-sites, advertising. You should be
warned that many inexperienced marketers think that the promotional
plan is the entire marketing plan. It is, as you can see, but one
component of the marketing plan.




7a. Integration of Promotional activity



Have you got a consistent look and feel to all your marketing mix?
It is wise to make sure all your communications, brand positioning,
propositions, messages, etc are derived from a single brand position so
it is not confusing to the consumer by being fragmented. Also are there
cross selling opportunities for you to exploit?




Only 4 Ps? - Funny, I thought I heard there were 7!



Before leaving the marketing mix I need to tell you about the
Extended mix, which adds People, Process and Physical evidence to
Product, Price, Place and Promotion.



If you are a service, or a not-for-profit organisation, then the extra
three Ps are most important for you. But don't just assume that because
you are not, that they don't apply!



People oriented organisations have to consider how their personnel
make the marketing activities more, or less, effective when dealing
face to face (or on the phone) with their public.



Process makes it easy for you to deal with the organisation. If it
is a charity, for example, today people expect to be able to go
on-line, set up direct-debits, pay by card and not just put money in
the street collectors tin.



Physical evidence is expected to result from paying for a service
or donating to a charity. You expect to see some physical evidence of
the use your money has been put to.




8. Marketing Budget




You need a detailed budget for the next year showing the budgeted costs for each of your promotional items.




9. Measurement



Results and feed back must be gathered each month and compared with
the marketing plan. When they are going astray you need to take
corrective action.



Another tip is to ask your customers how they found you so that you
can monitor what parts of your communications plan are working. Note
this and include this in your measurements.




10. Milestones




It is a good idea to announce in the plan some marketing milestones you will strive to achieve. When you pass them celebrate!




So there it is a step by step process to create yourself a professional Marketing plan.

About The Author

The author is Nicholas Thorne who runs an independent bookshop and a gift business on the Internet.



He holds a degree in Business Studies (with a Marketing
specialisation) awarded back in 1985 at Leicester Polytechnic, in the
U.K. At that time he became a Graduate member and then, in 1989, a full
member of the Chartered Institute of Marketing. In 2005 he decided to
be a marketing student again in order to keep up to date with current
thinking and to refresh his knowledge. He studied for and obtained the
CIM's Professional Diploma in Marketing by doing a convergent learning
course on the net and in four intensive workshop days in his local
town.



To obtain a package of marketing tools including a more in-depth treatment of Marketing Planning see: http://www.promarketer.co.uk
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