Want a proven way to become memorable to your potential clients? Create a "flagship product."
What's a flagship product?
A flagship product is a product or service that you and your business
becomes identified with. It's something that communicates a concept or
solution that people automatically and favorably associate with you.
What a flagship product does is give you and your business instant
credibility. When people purchase your flagship product, they are more
likely to buy other products and services from you.
A flagship product should have the following characteristics:
1. It provides a unique solution or approach to a problem and is seen as new and memorable.
2. It is the starting point for all of your other spinoff products or services.
3. It is branded in a distinctive way with a name and identity that is unlike other products or services.
What are some examples of flagship products by InfoGurus? Here are a few that immediately spring to mind:
Guerrilla Marketing - This book, by Jay Conrad Levinson, written in
the 80's, has spawned a whole series of Guerrilla Marketing books and
seminars. It's become a household name amongst small business owners.
Make Your Site Sell - An e-book launched in 2000 by Ken Evoy that
established him as one of the preeminent Internet Gurus and was the
genesis of several other e-books and online products.
The Millionaire Mind - Harv Eker's free three-day workshop on
changing your mindset about money. Tens of thousands have attended and
it's been a launching pad for his other programs.
The Wizard of Ads - The brilliant compilation of eZine articles was
the first of three books in the series by Roy Williams, and the
foundation for his 3-day Wizard Academy in Austin, Texas.
The InfoGuru Marketing Manual - The starting point for most of the
customers and clients of Action Plan Marketing. Most people who take my
workshops or Marketing Action Groups get this first.
Most of these are marketing-oriented examples off the top of my
head, as that's the world I'm most familiar with. But if you look at
your particular field, there are usually a few InfoGurus who are well
known for some kind of flagship product.
I had been in business for 15 years before I launched my manual.
Others take longer, some shorter. But however long it takes, it's a
worthwhile goal to aspire to. It will give you leverage you can get no
other way.
Your flagship product may be a book, an e-book, a workshop or
training program. But it really has to be at the heart of the work you
do and must have some passion behind it.
I once worked with a woman who had spent a year writing a book but
who really didn't want to work with clients in that area. In other
words, her flagship sank! There was nowhere she could sail it to
leverage her own business.
Coming up with a new concept takes some time and creativity, but
it's certainly worth the effort. Coining the word "InfoGuru" seemed
like a gamble at the time (one of those titles that came to me in the
shower) but I think it's better than many books or e-books that are
completely generic and therefore unmemorable.
Not only has the manual served my business well in terms of being a
foundation for all my products and programs, it has earned me
substantial income over the past five years. A flagship product can
create real marketing momentum.
Oh, here's another one:
Men are from Mars, Women are from Venus by John Gray. This wildly
successful book on relationships was the first of many other Mars-Venus
Books. In fact, every book John now writes contains that flagship
identity. I'm waiting for "Marketing Secrets of Mars and Venus." I'll
get that one!
The time to start working on a flagship product or service is NOW!
It will make a huge long-term impact on your business. Find a way of
developing something that stands out from everything else and you're on
your way.
What's your flagship product going to be?
About The Author
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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